Entrepreneurship and Narcissism in the Arts

by Gary Powell

Be self-determined.
Make your own path.
The cream rises to the top.
Nobody can do it like you can.
Everybody gets their turn at bat.
Follow your heart.
You deserve a gold star.

We’ve all heard these pearls of wisdom and found ourselves naively depending on them throughout our varied careers. Your personal pursuit of happiness is at stake with these words and, disheartening as it may feel, it might be time to move from colloquialisms to maxims. In legal terms, this would be explained as moving from hearsay to evidence.

Maxims are sayings which by definition are widely accepted for their own merit. Meritorious success is born of education, experience, trial and error, reason and risk. These things are accessible to nearly everyone. Colloquial success is born of accidents of either fortune or genetics. If you wish to trust your life’s work to fortune, then stop reading now. If you are trusting your life’s work to a genetic advantage, then you have already been born into aristocracy and can also quit reading now. All others, please continue.

Education and self-reflection are often shunned by artists. Please realize that education will eventually become self-directed, regardless of the academic art degrees you hold. Self-reflection is not about “what’s wrong with the world”, but more about “what in the world is wrong with me?” But let’s be good to ourselves and eliminate the judgment and just ask, “what in the world happened to me?”. A career in the arts has special considerations, some psychological, some in business organization, some in education and some in self-reflection. Understanding it all will help you in your pursuit of happiness. So, let’s try to understand what hurts us and what helps us as we begin to “go public” with our art.

Everybody gets their turn at bat.
(As long as they know how to build a bat and have hired a pitcher.)

By way of elucidation, IMAGINE there are only two types of artists across all artistic disciplines. Both types consider themselves artists. For now, let’s call them Adagio and Grandioso artists. The Adagio artist creates for their own edification and understanding, finding meaning through their expression of either the wonder or disenchantment of life or both. This artist’s validity comes from within and are more likely to be painters, writers, composers, sculptors and printmakers. The Adagio artist can be found working in their studios.

The Grandioso artist creates in order to be “seen”. Their art is a vehicle within the complex framework of their own ambitious goals both defined and fueled by their emotional needs. This artist might be either more or less talented than the Adagio artist. However, this artist’s validity comes from outside themselves and are more likely to be singers, dancers, comedians, and performers. Psychologists might describe these artists as being “other identified”. The Grandioso artist can be found working in television, theatres and movies.

en·tre·pre·neur, n. [ahn-truh-pruh-nur-ship] Etymology: French, from Old French, from entreprendre to undertake: one who organizes, manages, and assumes the risks of a business or enterprise

It’s possible that neither type of artist thinks of themselves as entrepreneurs. Some do and balance art and business beautifully. Some turn an early inspirational expression into a business so well that the inspiration eventually morphs into an assembly line. Some artists go straight to work on the assembly line and like, Norma Rae, finally rebel with a resolved “NO MORE”, move to Marfa, Texas and reinvent themselves living lives without focus groups or reviewers…. finally determining their own validity.

Most “Grandioso” or performing artists have been tap dancing for the family since they were born. This encouragement taught us to look outside ourselves for applause and adoring faces. Healthy children will all go through a developmentally appropriate “narcissistic period”. This developmental phase is important and will serve us well throughout our lives. However, many become stuck in their narcissism which will begin to erode their healthy adult relationships later in life. Narcissism, often misinterpreted as self-love, is described by the story of Narcissus, when he sees and falls in love with his own reflection in the river. However, behind the outward self-love that narcissists present to the world is a darker and malignant self-hatred which is kept under constant surveillance so as NOT to become visible to the world.

Enlisted into service are press agents, designers, managers, ghost writers, dentists and cosmetic surgeons, all becoming the army to fight back the damaged hidden self within. Maybe it’s time to watch the “mirror, mirror on the wall, whose the fairest of them all?” scene from Snow White again with this perspective. How about “The Portrait of Dorian Gray”? Only if we could all keep our hidden portraits in the attic or in modern-day terms, hire enough handlers to keep the ugly contained. Think of this the next time you see a celebrity with a posse.

Entrepreneurs think of themselves and their mission or products in context of nearly everything. They build relationships with every kind of person and service required to bring their newest hair dryer, radial tire or ART to market. The monumental effort of bringing a new product to market is seldom mentioned in our popular culture. As a culture stuck in our own adolescence, we simply want the new stuff.

People rant about gasoline prices with no knowledge of what it takes to suck oil out of solid rock five miles deep while balancing on an off-shore platform. Then there’s that small matter for transporting crude oil some 5,000 miles to a rather expensive factory (which is often larger than the Texas town it’s in) and refining it into gasoline. Let’s see now, how can we deliver this gasoline across the country and to neighborhoods to better serve our customers and increase our profits?

As artists, we have much to learn about the mechanics of business which, regardless of size, always include investment, risk and thousands of absolutely brilliant humans. If you think that your art is what it’s all about, then there is one of those large pieces of reality headed your way like that extinction-event asteroid 65 million years ago.

EDUCATION either functions as an instrument which is used to facilitate integration of the younger generation into the logic of the present system and bring about conformity or… it becomes the practice of freedom, the means by which men and women deal critically and creatively with reality and discover how to participate in the transformation of their world.
Paulo Freire

Regardless of whether you find resonance with the Adagio artist or the Grandioso artist or both, I’m suggesting that you gently, without harsh judgment on yourself, start seeing your art and yourself within the context of everything, particularly the very typical yet monumental effort of the entrepreneur. You don’t have to join any group, give up your individualism, pray, march or vote like anyone else. I am suggesting that we artists make a very conscious move to study entrepreneurship and apply that knowledge to our artistic endeavors. And, even more important, the effort might just help purge any of our residual and unconscious narcissism. It is certain to benefit us personally, professionally and artistically to begin envisioning ourselves within the larger context of the human experience.

For further study on the topics presented, please consider these links:

Any artist wishing to learn the nuts and bolts of entrepreneurship will find this PBSYOU program most helpful and pertinent to your artistic endeavors:
Entrepreneurship Classes on PBSYOU

Writer, Shmuel (Sam) Vaknin, is an excellent resource across the topics of psychology, philosophy, economics and geopolitics and has published hundreds of professional articles in both print and web periodicals in many countries.

Authors Julia Cameron and Mark Bryan offer
the acclaimed book series, “The Artist’s Way”.

The purpose of the Myers-Briggs Type Indicator® (MBTI) personality inventory is to make the theory of psychological types described by Carl Jung understandable and useful in people’s lives.

Seemingly based on Myers-Briggs, David Keirsey’s “Theory of Four Temperaments” is organized across different professions in a way that is germane to our discussion here.

Thank you to The Department of Earth and Sciences
at the University of Liverpool for the beautiful oil rig photograph.

All Content of Gary Powell’s Site is Licensed Under a
Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License

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For Parents of the Gifted and Talented

by Gary Powell

Every parent will be presented with different challenges and opportunities concerning the development of their talented offspring. It might be the right time to think about your child’s development strategically and not just a strategy for financial success but a strategy for nurturing a balanced human being who also loves to sing. Soon I will have the Guide for the Parents of the Gifted and Talented written and made available here on my site.

Singer, Lauren Tenney

Meet Lauren Tenney, a 15 year-old singer referred to me this summer who has now landed her first major record label singing credit on “Cheetah Girls Karaoke”.

Weekly, I become a music career consultant for wonderful parents who recognize their child’s talent and want the best for them. The book will endeavor to address all your best wishes and even some hidden or unconscious wishes as well. In the meantime, I will share with you in this post a quick overview concerning several aspects of the young singer’s talent and career development.

As more performing opportunities arise for your children to showcase their talent, you parents of the gifted and talented will soon reach that awkward stage of being caught between the excitement of emerging opportunities (which are your child’s and yours) and those hard-earned-well-deserved cautious attitudes (which are solely yours).

We adults quickly make the shift of assessing whether or not upcoming amateur performances at service clubs, funerals, weddings and church events could or should be managed into career-building steps for your young performer. Many of you will find a plethora of opportunies for singing the National Anthem almost anywhere. (I sang it while precariously hiding behind a tree at a veteran’s funeral in Huntsville, Texas while in music school.) This period can create difficult decisions for parents who want not only quality opportunities, but safe opportunities for their sons and daughters. For most of you, the ensuing love-fest of these events will eventually turn into a chore.

No doubt your off spring’s talent, beauty and youth is rich for speculation. My first advice is that you, the parent, are the one who has to step back from the seduction of the business and try to get a good “read” on the people with whom you choose to associate your child. Second, really get truthful about the source of ambition which might be a bit tricky when the whole family engages around this highly charged topic. There’s nothing wrong with ambition; it’s just important to know where it’s coming from and whom it is going to affect and for how long.

If the path leads you to music recording producers, always do research on the credentials of these prospective producers, remembering that having no credentials is not necessarily bad and having great credentials is not necessarily good. Listen to their previous recordings and have someone you trust listen to them also. Ask lots of questions about their creative procedures. (I will help you with the right questions in the book.)

If producers use phrases like “it’s just magic”, “wow, magic happens” or “we just wait for the magic”, then please immediately knock on the next door down.

Be legal and contract wise. You should examine length of contract, percentage of future earnings, who owns the master recordings and for how long, delivery dates, termination clauses, etc. It’s not unusual for the contracts to be heavily weighted in favor of whoever wrote them. Although “work for hire” contracts are many times regarded poorly in the creative community, they are one way to get experience, a little money and a session credit which will shine on your resume while you are still young and developing. (I will discuss fully the pros and cons of engaging in “work for hire” contracts in the book.)

Some of you will want to seek advice from your university contacts. It’s a good idea in that these professors are generally genuine people and assess talent every day. The downside is that very few assess talent based in the popular arts and fewer still have experience in the commercial music business. Call them anyway. The academic path has long since taught them not to extend themselves beyond what they can support with facts and figures. Also, their genuine nature inhibits them from just making stuff up in order to win favor. You will find that young, starving or just untalented producers will attempt to win favor in all manner of slightly veiled seductions. If you don’t have antennas for this kind of charlatan, then choose a different profession/passion for your gifted child which actually requires credentials from mentors and teachers.

I hope this primer helps initiate your strategic thinking concerning your young performer. I will have the full book version with more helpful information available soon. In the meantime, consider subscribing to this site for automated email notifications of new posts which will hopefully be helpful and informative.

Try these links to learn about TAG (Talented and Gifted) Programs in Texas:

Park Cities Talented and Gifted

(An advocacy group in the Highland Park Independent School District)
– Janet Hale, Chairman / Dallas, Texas

Texas Association for the Gifted & Talented

Eanes ISD Gifted & Talented Program

– Austin, Texas


All Content of Gary Powell’s Site is Licensed Under a
Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License

.

Art is Not the Answer!

by Gary Powell

Historically, humans have preferred institutions for interpreting life. Between wars and inquisitions, we all know how well that turned out. I have always considered artists better interpreters than governments or religions. (Read “The Boys in Red” to better understand the role of institutions in the arts and sciences.)

Strolling through Austin’s new Blanton Museum of Art confirmed to me yet again that art is not the answer to existence, but it is the absolute question.

The ABSOLUTE ANSWER is always going to win a bigger audience
than the ABSOLUTE QUESTION. – Gary Powell

Add in celebrity-driven drivel masquerading as art and it’s pretty easy to understand the smaller audiences for any art which actually asks something from its audience. The new millenium has birthed “shock art” as the new compelling art. Setting yourself on fire is pretty shocking too, but not very effectual in continuing the relationship with your audience after the smoke clears.

So, mush forward bravely with all your work. (The word work has been carefully chosen here.) Your discipline and insight will hopefully enrich both you and your audiences regardless of size.

BLOGGING TIP: Most posts in the “Music Business Advice” category began as actual conversations with performers discussing their individual careers in the arts. I encourage you to subscribe and engage in this very complex topic by posting your comments. Requiring a subscription to post comments is how we protect this site from rampant “comment spam”.

All Content of Gary Powell’s Site is Licensed Under a
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Finishing the Mona Lisa!

by Gary Powell

Many of you think of your songwriting as art and for others it is a product. It’s the same with producers, engineers, choreographers and painters. However, regardless of the discipline, neither the art nor the product becomes real until it’s finished.

A documentary hosted by art critic Tim Marlow on the Gallery HD Channel suggested Leonardo DaVinci never really finished painting the Mona Lisa. DaVinci, the artist, had worked on it for decades and the only reason it is now “finished” is because DaVinci himself died! (Maybe this is where we got the word deadline.)

It seems Leonardo used the process of painting the Mona Lisa to discover new painting techniques. I would speculate that his process might also have been part of his inward journey. Our best art involves the conscious enmeshment of the outer brush stroke with the inner dialogue.

Real artists ask both more of themselves AND their chosen discipline.

Many musicians struggle with letting go and knowing when a recording project is finished. If that resonates with you, then it might suggest a desire for deepening the relationship with the music itself, not your audience. Maybe it’s time to cancel the photo shoot and book a class!

I have found that individuals who dwell over minutia are often just looking for better tools to express themselves. When indulged in their quirky “artistry”, their productivity can bog down even further. We often assign the term “brilliant” to these people when, in truth, their curious, artistic nature is nothing more than a “quirky” mixture of personal insecurity and professional incompetence. “I’m scared and I don’t know much, so I must have a posse to shield the truth.” All of us artisans carry some of this psychology. I’m suggesting we consciously manage it in order to use it to our advantage.

I almost always hold myself to a higher standard than what is expected from clients. Dreams of perfection are richly embedded in the search for my true self. However, capitalism has this wonderful little devise called a “deadline” which brings projects to a close very quickly if one expects to be paid. Read this interesting article from the Medical Laboratory Observer if you have performance anxieties around the psychology of deadlines.

It will serve us all well to come to terms with what defines a healthy indulgence in detail and what does not. Like DaVinci, any “finished” art is by nature a compromise by the artist simply due to the parallel process of living lives which are ever unfolding. As we learn, assimilate, and transform, whether consciously or not, so does our art.

Know when it’s time to let the art go. When you do, you can then give birth to a new creation in its place and in its honor. Your next piece of art will not only take on the reflection of your life and continued journey, but will create a wonderful record of your path and growth as a human being.

All Content of Gary Powell’s Site is Licensed Under a
Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License

.

Belmont University Student

Seeks Career Advice for the
Professional Recording Session Singer

Mr. Powell, thank you SO much again for agreeing to answer my questions on such short notice. I am really excited to learn more about professional studio singing. You can answer the following questions to any extent that you see fit. I will appreciate any wisdom that you feel to pass on to me. Thanks again!
Jameson Staley, Singer

Jameson Staley,
Commercial Vocal Major
(Performance and Composition/Arranging Emphases)
Survey of Music Business 1110/Dr. Larry E. Wacholtz, Instructor
Belmont University, Nashville, TN

1. In your opinion, what qualities (musical and personal) are absolutely necessary for a professional studio singer?

Let’s take the musical skills first. Most recording session work for vocalists is performed within some pre-existing recorded musical context. In the studio environment, the best “ear” is advantaged over the best “voice”. This means I favor singers who can match tone, style, take both melodic and phrasing dictation and vocally respond to many other sculpting tools I employ. The “ear” to “voice” connection must be strong in order to succeed. My best singers are capable of my loading them with a dozen or so performance nuances or “commands” and then immediately sing them as requested…IN-TUNE!

Regarding personal qualities, learning one’s own psychology is a long road. Management gurus say we “hire for skills” and “fire for aptitude” when it should be the other way around. I can teach a singer the skills they need if they have the aptitude and temperament to learn. Not every singer is up for this regardless of their “great voice”.

2. Do you prefer to employ vocalists who specialize in a particular style of singing and hire them according to the project at hand or to use versatile singers that are experienced in various genres and styles?

Both! Singers who are musically adept across different genres will get more calls for session work. I would add that the ability to sing these differing styles within a vocal ensemble is even more important.

In my Austin studio, I have an equal distribution of solo, background vocal and choral work. All the singers I record have a natural strength stylistically. But remember, a totally unique voice may not be hired as often as a strong utilitarian instrument….. regardless of their talent.

3. How many passes should it take for a good vocalist to lay down a track?

Every vocal producer does this differently. I don’t favor the “multiple pass” and “comp” (compile) it later method. I will sometimes use this method when recording an inconsistent singer or helping a singer who is not feeling well.

Typically, in a solo vocal session, I will first play the song for the vocalist which usually does not have a scratch (demo) vocal take. I next make sure we are in agreement about what notes to sing, discuss the interpretation and then leave them alone for about ten minutes giving them the ability to review at their own pace. If I have written the song, I’m more likely to play through it at the piano before introducing the recorded tracks to the singer. In any case, I have learned that it’s important to remove any judgment from the room while the singer is integrating the piece into their very personal instrument. This is why I leave them to do this alone. After we get levels, I expect to have a workable performance within fifteen minutes or less. I am more likely to work and sculpt one solid and complete performance into a great performance phase by phrase. The relationship between performer and producer is complex, but be sure that I will try at some point to help the singer feel musically unshackled.

4. Are most studio singers trained in vocal technique (classically or in contemporary styles) or are many just naturally talented singers without formal training? What are things you like/dislike about each?

Most singers who work in my studio have had some organized vocal ensemble experience. I do hire singers who are trained classical singers. Occasionally, in a small choral ensemble situation, I will hire four “bel-canto” classical voices for size and four of my best “ear” singers for their speed in integrating the ensemble sound.

I love singers and will do everything to make their stay with me a pleasant and productive one. In my perfect world, the classical singers would have better ears and the “ear” singers would read music.

5. What are the best experiences from which singers can gain knowledge and maturity in order to become good studio vocalists?

A choral experience either in high school or later is very helpful, IF they are not forced to produce a sound for which their voice isn’t suited. Choral directors are famous for wanting a bigger sound than the student voices are ready for. This guarantees these singers will be disabled from other forms of vocal expression. I could and may write a book on this as it is a topic on which I feel strongly.

This is important! Many producers don’t write or read music. As a singer myself in other studios, I have never been handed a vocal chart. Never.

However, I will always write a chart for the sessions at my studio unless it’s a three-part texture that I can do more quickly by ear or by what we call a “head-chart”. I will always know the exact notes I want sung whether I write them or not. You, however, at other studios will often be asked to “find” your own parts. This excavating for a vocal arrangement can be an unnerving process if not prepared. Know it WILL happen and if navigated successfully, your skills will become an important asset to the producer who is not comfortable with this part of the production.

6. Do you pay your vocalists more or less money per session based on their ability or the difficulty of the job at hand, or do you pay them all at the same rate?

Pay scale is determined largely by budget, difficulty, and session duration (for “group sings”). Ensemble singers are always paid the same within each session regardless of my existing relationship with individuals. If I determine they are good enough to use in a session, then I feel they deserve the same pay. That said, I really prefer not to introduce a new singer into an ensemble situation until knowing their voice very well.

Twenty years ago, I hired a saxophone section to play a swing arrangement I had written for “Jingle Bell Rock”. There was one read-through, one pass for phrasing and by the third pass we were done. The whole session took twenty minutes. At the time I think they were paid the minimum of $75 each.

That night three female singers came in to record a three-part texture of ONLY the bridge of the song. The parts were difficult and they were young and inexperienced. I remember they made $180 each. It was clear that being inadequate and slow paid more than competence and experience. I never pay strictly by the clock anymore. I budget what I think is a reasonable time for the session, then pay a flat rate usually based per song. There are now bonuses for beating the clock…. not stretching it. Fees are announced preceding, during and after each session. Nobody, including me, should be left in the dark about compensation.

7. How does a studio singer begin a career? What steps need to be taken to find work?

First of all, if a singer expects to do this as their sole source of income, then move to a city where this is possible……probably Chicago, L.A., New York or Nashville. Locate the jingle houses first. Nothing pays singers as well as jingle production other than stardom which is different topic altogether.

Show up! Listen. Learn. Adapt! Show up again! Repeat cycle for the rest of your life. (This advice is not just for studio singers!)

8. Is studio singing a solid enough career that someone could make their living from singing sessions alone? Is this only for the highest-paid, “first call” singers, or is this a realistic goal for many studio singers?

Yes, there are recording session singer careers out there, but you must choose a city where it exists. “First call” singers will be the only ones not having to supplement their income with other jobs. Things get more complicated as you enter markets like New York, but so does getting an apartment and buying groceries.

9. What is the single most important piece of advice you could give to young singers looking to be studio vocalists?

I don’t have a single piece of advice. Life experience cannot be reduced to a single piece of advice. If someone can do that then they are probably just wishing it were so. I wish it were that simple too. That said, here is your starter kit.

Learn the difference between a dream and an aspiration.

Open an IRA. If needed, skip two pizzas per month to fund it. Never quit funding it. There’s no retirement for most of us at the end of this music career, so take care of yourself. It’s your life, so it’s your responsibility. It’s that simple.

Strive for honesty with yourself and with the people you are asking to help you.

Take a look at your arrogance. Most of us singers have it. It’s our biggest obstacle.

Be both ambitious and fair in all matters professional and personal.

Thank you, Jameson, for your sincere and pertinent questions. My best for success in your life and career.

–Gary Powell

Mr. Powell, thank you SO much again for agreeing to answer my questions on such short notice. I am really excited to learn more about professional studio singing. You can answer the following questions to any extent that you see fit. I will appreciate any wisdom that you feel to pass on to me. Thanks again!
Jameson Staley, Singer

Jameson Staley,
Commercial Vocal Major
(Performance and Composition/Arranging Emphases)
Survey of Music Business 1110/Dr. Larry E. Wacholtz, Instructor
Belmont University, Nashville, TN

1. In your opinion, what qualities (musical and personal) are absolutely necessary for a professional studio singer?

Let’s take the musical skills first. Most recording session work for vocalists is performed within some pre-existing recorded musical context. In the studio environment, the best “ear” is advantaged over the best “voice”. This means I favor singers who can match tone, style, take both melodic and phrasing dictation and vocally respond to many other sculpting tools I employ. The “ear” to “voice” connection must be strong in order to succeed. My best singers are capable of my loading them with a dozen or so performance nuances or “commands” and then immediately sing them as requested…IN-TUNE!

Regarding personal qualities, learning one’s own psychology is a long road. Management gurus say we “hire for skills” and “fire for aptitude” when it should be the other way around. I can teach a singer the skills they need if they have the aptitude and temperament to learn. Not every singer is up for this regardless of their “great voice”.

2. Do you prefer to employ vocalists who specialize in a particular style of singing and hire them according to the project at hand or to use versatile singers that are experienced in various genres and styles?

Both! Singers who are musically adept across different genres will get more calls for session work. I would add that the ability to sing these differing styles within a vocal ensemble is even more important.

In my Austin studio, I have an equal distribution of solo, background vocal and choral work. All the singers I record have a natural strength stylistically. But remember, a totally unique voice may not be hired as often as a strong utilitarian instrument….. regardless of their talent.

3. How many passes should it take for a good vocalist to lay down a track?

Every vocal producer does this differently. I don’t favor the “multiple pass” and “comp” (compile) it later method. I will sometimes use this method when recording an inconsistent singer or helping a singer who is not feeling well.

Typically, in a solo vocal session, I will first play the song for the vocalist which usually does not have a scratch (demo) vocal take. I next make sure we are in agreement about what notes to sing, discuss the interpretation and then leave them alone for about ten minutes giving them the ability to review at their own pace. If I have written the song, I’m more likely to play through it at the piano before introducing the recorded tracks to the singer. In any case, I have learned that it’s important to remove any judgment from the room while the singer is integrating the piece into their very personal instrument. This is why I leave them to do this alone. After we get levels, I expect to have a workable performance within fifteen minutes or less. I am more likely to work and sculpt one solid and complete performance into a great performance phase by phrase. The relationship between performer and producer is complex, but be sure that I will try at some point to help the singer feel musically unshackled.

4. Are most studio singers trained in vocal technique (classically or in contemporary styles) or are many just naturally talented singers without formal training? What are things you like/dislike about each?

Most singers who work in my studio have had some organized vocal ensemble experience. I do hire singers who are trained classical singers. Occasionally, in a small choral ensemble situation, I will hire four “bel-canto” classical voices for size and four of my best “ear” singers for their speed in integrating the ensemble sound.

I love singers and will do everything to make their stay with me a pleasant and productive one. In my perfect world, the classical singers would have better ears and the “ear” singers would read music.

5. What are the best experiences from which singers can gain knowledge and maturity in order to become good studio vocalists?

A choral experience either in high school or later is very helpful, IF they are not forced to produce a sound for which their voice isn’t suited. Choral directors are famous for wanting a bigger sound than the student voices are ready for. This guarantees these singers will be disabled from other forms of vocal expression. I could and may write a book on this as it is a topic on which I feel strongly.

This is important! Many producers don’t write or read music. As a singer myself in other studios, I have never been handed a vocal chart. Never.

However, I will always write a chart for the sessions at my studio unless it’s a three-part texture that I can do more quickly by ear or by what we call a “head-chart”. I will always know the exact notes I want sung whether I write them or not. You, however, at other studios will often be asked to “find” your own parts. This excavating for a vocal arrangement can be an unnerving process if not prepared. Know it WILL happen and if navigated successfully, your skills will become an important asset to the producer who is not comfortable with this part of the production.

6. Do you pay your vocalists more or less money per session based on their ability or the difficulty of the job at hand, or do you pay them all at the same rate?

Pay scale is determined largely by budget, difficulty, and session duration (for “group sings”). Ensemble singers are always paid the same within each session regardless of my existing relationship with individuals. If I determine they are good enough to use in a session, then I feel they deserve the same pay. That said, I really prefer not to introduce a new singer into an ensemble situation until knowing their voice very well.

Twenty years ago, I hired a saxophone section to play a swing arrangement I had written for “Jingle Bell Rock”. There was one read-through, one pass for phrasing and by the third pass we were done. The whole session took twenty minutes. At the time I think they were paid the minimum of $75 each.

That night three female singers came in to record a three-part texture of ONLY the bridge of the song. The parts were difficult and they were young and inexperienced. I remember they made $180 each. It was clear that being inadequate and slow paid more than competence and experience. I never pay strictly by the clock anymore. I budget what I think is a reasonable time for the session, then pay a flat rate usually based per song. There are now bonuses for beating the clock…. not stretching it. Fees are announced preceding, during and after each session. Nobody, including me, should be left in the dark about compensation.

7. How does a studio singer begin a career? What steps need to be taken to find work?

First of all, if a singer expects to do this as their sole source of income, then move to a city where this is possible……probably Chicago, L.A., New York or Nashville. Locate the jingle houses first. Nothing pays singers as well as jingle production other than stardom which is different topic altogether.

Show up! Listen. Learn. Adapt! Show up again! Repeat cycle for the rest of your life. (This advice is not just for studio singers!)

8. Is studio singing a solid enough career that someone could make their living from singing sessions alone? Is this only for the highest-paid, “first call” singers, or is this a realistic goal for many studio singers?

Yes, there are recording session singer careers out there, but you must choose a city where it exists. “First call” singers will be the only ones not having to supplement their income with other jobs. Things get more complicated as you enter markets like New York, but so does getting an apartment and buying groceries.

9. What is the single most important piece of advice you could give to young singers looking to be studio vocalists?

I don’t have a single piece of advice. Life experience cannot be reduced to a single piece of advice. If someone can do that then they are probably just wishing it were so. I wish it were that simple too. That said, here is your starter kit.

Learn the difference between a dream and an aspiration.

Open an IRA. If needed, skip two pizzas per month to fund it. Never quit funding it. There’s no retirement for most of us at the end of this music career, so take care of yourself. It’s your life, so it’s your responsibility. It’s that simple.

Strive for honesty with yourself and with the people you are asking to help you.

Take a look at your arrogance. Most of us singers have it. It’s our biggest obstacle.

Be both ambitious and fair in all matters professional and personal.

Thank you, Jameson, for your sincere and pertinent questions. My best for success in your life and career.

–Gary Powell